An Exciting Book on Online Public Relations
After weeks of going through some blogs and visiting the libraries at the University of Westminster on Harrow and Marylebone campuses, to study online Public Relations (PR) with useful case studies, I discover a book on Online Public Relations by David Phillips and Philip Young.
The book is very exciting with introductory focusing of latest technical jargons on social media tools. Not only do they provide clear definitions of the tools and their usages they also give explanatory note and cases on some of the applications. The book is a practical guide to developing an online strategy in the world of social media
In 274 pages the two authors provide, as at today provide most comprehensive and useful materials tips on how PR practitioners can utilise new media to serve their publics, whether clients, customers and general public. Published by the reputable book publishers, Kogan Page in collaboration with CIPR UK, I find this latest resource as the major addition to my collection of book on public relations.
My fear is whether the book will be relevant in few years to come because new media is just changing and getting daily, if not hourly bases. Well time will tell.
YAShuaib
yashuaib
